Let’s chat about something near and dear to my heart: content marketing. Now, I know what you’re thinking, “Content marketing? Isn’t that just a fancy term for blogging?” Actually – it’s so much more than that. Content marketing is like the secret sauce that can take your business from good… Read More »Is Your Content Stuck in a Rut? Here Are 5 Signs It’s Time for a New Content Marketing Strategy
In the fast-paced world of digital marketing, where competition is fierce, one thing stands out as a game-changer: authentic and relatable content. In this blog post, we will delve into the significance of humanising your brand and explore practical strategies to build trust and connection with your audience. Establishing a… Read More »Humanising Your Brand: Building Trust Through Authentic Content
Picture this – it’s 2 pm on a Wednesday, you’re scrolling through your business page and you realize something – you haven’t posted in 3 weeks. Darn it! The algorithm won’t like that. So you sit down to create a quick post to share… but then get a reminder that… Read More »Less Stress; Less Fuss: How Content Planning Can Save Your Sanity
Hey there, small biz heroes! 🚀 Ever felt the struggle of wearing all the hats in your business, especially the one labelled “copywriter”? I get it – marketing can be daunting, especially when you’re on a tight budget or don’t have a lot of writing experience. Thankfully, there’s a secret… Read More »Empower Your Small Business with AI Copywriting: ChatGPT for Beginners
When it comes to marketing your small business, it’s important to remember that not all audiences are created equal. To make sure your efforts are as effective as possible, you need to know who your target audience is and what they want. By understanding your audience, you can create a… Read More »How to Find Your Brand Voice
Updated on January 3, 2024 Now that the festive season is over and your vacation has ended, it’s time to return to the office. Wherever ‘the office’ is for you. I’m sure, much like me, your decorations are still adorning the wall, and you’re ready to get cracking on your… Read More »8 Ideas to Help You Generate More Digital Content Ideas for the New Year
What if you could quickly and easily create more content, without spending hours at the keyboard? I’ve got a few tips that will do the trick!
A content strategy is a plan for how you will create, publish, and manage your content. It includes your overall goals for your content, who will create it, what kind of content you will create, and when and where you will publish it. A content strategy ensures that all of… Read More »Creating a Content Strategy That Will Grow Your Business